Shopping centres are a powerful media for advertisers. They are town centres, hubs and very much destinations where people go to shop, socialise & find entertainment. centreradio keeps listeners informed about products, services and entertainment in the mall. Centre Radio caters for local, regional and national advertising campaigns ranging from a few days to an annual campaign.

Advertisers are always facing two challenges...

• ensuring their media is highly targeted
• drives consumers to the point of purchase

...Centre Radio is both, and highly effective.

Centre Radio is a channel with demographic reach, a targeted audience, and the flexibility to deliver campaigns effectively, without the clutter inherent in traditional media. Leading national advertisers in cosmetics, apparel, electronics, television, movies and music can enhance their advertising strategies by targeting potential customers via Centre Radio.

Shopping centres are an advertiser's dream environment - a huge audience, already out of home, with a purchasing mentality, at the point of purchase itself!

Many of these consumers see the mall as much as a destination as anything else, and are what we consider as 'butterfly' shoppers - ready to be influenced, ready to purchase.

Centre Radio understands shopper behaviour, and delivers impactful campaigns for advertisers either to create strong brand awareness and identity, or as directional media to bring consumers to purchase or simply just drive them into store.

• About the network
• Case Studies / Research
• Latest News / Results



• Audio Samples

• An Immediate Call-to-Action
• Ability to address/drive the entire centre footfall
• Access to millions of shoppers at POP
• Powerful, Direct & Accountable
• Creates strong Brand & Product awareness
• Compliments marketing & advertising spend
• Increases return/value of promotional activity
• Generates strong pre launch/activity interest
• Campaigns fully scheduled by location & times